Driving Innovation
Rubiscape's Impact in the
Marketing Team
Solutions build with Rubiscape
Implement Rubiscape’s AI-enabled Solutions! Geared for the future!
Segmentation: E-Commerce Segmentation
Unlock hidden customer groups, personalize offers, and boost sales with smarter segmentation.
Goal
- To predict the customer’s lifetime value using RFM and k-means clustering.
- To predict the review score for the next order or purchase.
- To provide more accurate and relevant product recommendations to customers.
- To find best valued customers segment.
Technique
- Statistical Analysis, K-means Clustering Algorithm, Sentiment Analysis, Visualization.
Impact
- Improved targeted marketing.
- Personalised service, sales and marketing as per the needs of specific groups.
- Informed decision-making and optimize offerings.
- Enhanced customer experience.
