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Analysis: Bank Transactions Analysis
Analyze spending patterns, predict trends, and optimize services with insightful bank transaction analysis.
Goal
- To identify spending and investment habits of the customers and segment them corresponding to age groups and locations.
- Utilise these segments for marketing strategies.
- To plan cross sell and up sell segment-wise.
Technique
- Statistical Analysis, Clustering Algorithms, Classification Algorithms, Visualization.
Impact
- Streamlined marketing efforts: targeting specific customer segments, tailored messaging and promotions
- Increased efficiency : Automating customer segmentation
- Improved decision-making: gaining insights into customer behaviour and preferences
