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Insurance: UpSelling and Cross Selling
Goal
- To improve up-sell and cross-sell processes in the insurance industry .
- To increase the breadth of coverage within a single category of insurance products.
- To offer different types of insurance coverage to meet different customer needs.
Technique
- Statistical Analysis, Sampling Techniques, Classification Algorithms, Visualization.
Impact
- Increase sales and revenue through precise predictions and focused communication.
- Boosting conversions for the Vehicle Insurance product line and driving business growth.
